Le Chameau x Michelin: Pontus Boot short film


Our short film project for Le Chameau in collaboration with Michelin highlights their new technical boot model designed for boat navigation. Through interviews with engineers and artisans, we explore the various technical aspects of the boot and provide visual examples of it in use in a real boating scenario. The video serves to promote and explain the collaboration between these two renowned brands.

Client: Le Chameau
Creative Direction: Ch. Desclaux + G. Mulligan
Year: 2022

 
 
 

Our filmmaking process took us into the workshops and onto the water, capturing every detail that makes the Pontus Boot an innovation in footwear technology.

 

Muru Studios

Specializing in advertising and commercial photography, CGI, film and AI art, I lead Muru Studios, where we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.murustudios.com
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