Underwater CGI for stc's global cable network

PhotographyCGIDigital Compositing
Written By Muru Studios

Creating realistic images for Saudi Telecom Company's (stc) submarine cable networks presented a challenge. We used a combination of CGI, studio photography and digital compositing to depict the undersea telecommunications infrastructure that connects the continents. This project is evidence of our capability to generate technically precise and visually pleasing images, which can serve a multitude of purposes.

Client: stc
Creative & Art Direction: Wunderman Thompson
Production: Into Reflection KSA
Year: 2022

 
 
 

Making-of

Executing this project was akin to navigating an uncharted ocean—challenging yet exciting. Our expertise in CGI came to the forefront, revealing an often-invisible but essential aspect of global technology.

 
Muru Studios

Specializing in advertising and commercial photography, CGI, film and AI art, I lead Muru Studios, where we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.murustudios.com
Previous

Evocative flooring visuals for Tarkett
Next

Bakery photography for Monbake's rebranding